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1. Transparency
We maintain full disclosure of the ingredients. We ensure there are no hidden ingredients and that they are natural and not harmful to the skin.
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2. Efficacy
All our products are manufactured on the back of proven science and research to provide effective active ingredients.
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3. Affordable
Our products are accessible to all.
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4. Sustainability
We follow a zero-waste principal by having recyclable packaging, reduced use of single-use plastics, carefully selecting non-toxic ingredients, ensuring product safety, and decreasing the carbon footprint from manufacturing to delivery.
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5. Inclusivity
We cater to all individuals regardless of their gender, age, religion, skin tone, skin type, etc.